In this Financial Planning article our CEO, Roi Tavor, shares his views on the future of digital platforms and what it means for firms like Betterment and Wealthfront.
“Moving forward it will become even more difficult for independent robo-advisors to achieve profitable growth, considering the very high cost of customer acquisition,” says Roi. However, many independent robos have shifted toward working with advisory firms, where a large book of business is already on hand.
“Given the continuous cost pressure financial institutions experience, a further shift from human to digital advice must be expected,” says Roi. “And with the rapid transfer of wealth from baby boomers to the next generation, asset under management projections could be significantly higher.”